GOOGLE plans to use your web browsing history to target online ads, joining an industry trend that has raised privacy concerns. The new program is dubbed "interest based" advertising, and it's being tested across Google's partner websites and YouTube, according to a company announcement. Previously, the types of ads that Google served to web surfers were based only on the content of the specific page being viewed. With behaviour advertising, Google and advertisers will be able to look at an individual's broader web history when deciding which ads to pitch.

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