With the Indian Premier League (IPL) cricket season round the corner, Google’s social networking platform, Orkut, is hoping to turn itself into a hot-bed for advertisers. In discussion with IPL to create brand positioning campaigns and even an IPL profile page for Orkut users, Google is serious about monetising its social media portal. “Last year, we built a stronger base of marketers and invested in internet advertising. In 2009, we should make revenues from our social media platform,” says Google India Managing Director Shailesh Rao.

Full story: business-standard.com