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Yahoo, WPP form multiyear ad-trading partnership
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Posted on
May 16 2008 6:03 AM
by
adeal
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Embattled Yahoo Inc has struck an advertising partnership deal with WPP Group that will let WPP buy ads on Yahoo's online ad exchange, the companies said late on Thursday.
Yahoo, which recently spurned a $47.5 billion unsolicited takeover bid from Microsoft Corp only to face a proxy battle led by activist investor Carl Icahn this week, said the deal would first involve WPP units GroupM and 24/7 Real Media. In a statement, the companies said that as part of the deal, WPP advertising agencies would, through its 24/7 Real Media arm.
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