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Why Eons, a MySpace for Old People, Failed
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Following my post on types of Social Networking sites , I saw a NYT article about sites targeting older people . Two days after that, Techrunch posted an article about massive layoffs at Eons , one of the Baby Boomer sites mentioned in the NYT article. Eons was trying to preserve some of the $32m they've raised. I am over 50, so I looked at Eons when it was announced and promptly left. I donât think it was just lousy execution at Eons, although that was certainly a factor. The idea of targeting by age is just not smart marketing. ...
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